Emerging Market (Sub)Systems and Consumption Field Refinement

The paper will soon be available in the ACR Proceedings, NA – Advances in Consumer Research Volume 41 (2013)

The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualise the development of market systems on a mid-range (or meso-) level; secondly, we spell out methodological suggestions for how to study such development. The paper is a conceptual paper, with no primary data used or presented. We introduce a conceptual framework, which we refer to as Consumption Field Refinement (CFR), to represent the development of a market system. Central to our framework is the idea that the market system consists of several interlinked subsystems or consumption fields, each focused on a particular consumption interest.

Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson

Nordic Retail and Wholesale Conference 2012

The 3rd Nordic Retail and Wholesale Conference was organised and hosted by the School of Economics and Management, Lund University. I assisted the organizing committee at NRWC 2012.

What did the keynote speakers say?
Read about Anders Dahlvigs, former CEO of Ikea, thoughts on responsibility among other things and Claes-Robert Julanders, Professor Emeritus Department of Marketing and Strategy, the Stockholm School of Economics, reflections on past, present and future retail research.
The importance of responsibility and relevance

And what about the presentations?
In four parallel tracks in six sessions during the two days of the conference researchers from the Nordic countries presented their research on a variety of topics ranging from inventions, consumer behavior, digital marketing, sustainable retail to supply management and more. Around a hundred abstracts and papers were presented in total that gave rise to lots of interesting discussions.

Special Issue: Full papers from the conference will be considered for publication in a special issue is published by the Journal of Retailing and Consumer Services. Papers that will be considered for the special issue needs to be submitted via e-mail to: NRWC2012@ehl.lu.se no later than October 12, 2012. A full paper must include a clear indication of the purpose of the research, a positioning of the proposed research, a research method, the study’s major results, implications and references. Papers sent in for the consideration in the special issue should concerning layout follow the guidelines given by Journal of Retailing and Consumer Services.