Ma(t)skulinitet På Almedalsveckan: Bilder

Lite actionbilder från Science Slam på Almedalsveckan 2016! Johan Wester agerade moderater och fick givetvis igång publiken. Tillsammans med 5 andra forskare bjöd vi publiken på aktuell, samhällsnyttig forskning inom helt olika ämnen. Jag talade jämställdhet genom min senaste studie om män som lagar mat i hemmet. Platsen va Öresundshuset, Donners huset!

Marcus Klasson, Lunds Universitet, om män som lagar mat i hemmet i Almedalen 2016

Marcus Klasson, Lunds Universitet, om män som lagar mat i hemmet på Almedalen

Marcus Klasson, Lunds Universitet om jämställdhet under Science Slam på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, om jämställdhet under Science Slam på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, och Johan Wester, Komiker, förbereder sig inför Science Slam på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, och Johan Wester, Komiker, förbereder sig inför Science Slam på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, och Johan Wester, Komiker, på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, och Johan Wester, Komiker, på Almedalsveckan

Nerdery, Snobbery and Connoisseurship: Developing conceptual clarity within the area of refined consumption

Competitive paper accepted at the 2014 Consumer Culture Theory Conference in Helsinki. I will be presenting the paper in the session “Engaged Fans” on Sat 28th of June.

Abstract:
As consumers in Western consumer culture have increasingly turned from high cultural to low cultural consumption categories to cultivate themselves, the meanings of the traditional and socio-cultural concepts used to represent different forms of consumer expertise have been blurred or altered. Drawing upon sociocultural literature on taste and distinction we attempt to provide theoretical clarity to the concepts of connoisseurship, snobbery, and nerdery; concepts that are often used interchangeably and without rigor in both (contemporary) popular and academic discourse. The outcome of our conceptual analysis is concretised using a semiotic square to illustrate how the concepts differ from each other. Our analysis suggests that the democratisation of consumption through the imprinting of status meanings upon traditionally illegitimate cultural objects may lead to the “bastardisation” of taste regarding those same illegitimate cultural categories – a performance formerly restricted to high culture.

Authors:
Jon Bertilsson, Carys Egan-Wyer, Ulf Johansson, Marcus Klasson, Sofia Ulver

Qualitative Methods and Research Design

Attended the seminar on Qualitative Methods and Research Design at University Lille Nord de France.

Qualitative Methods and Research Design is a week-long intensive seminar on qualitative methods and research design for studies adopting a cultural approach of consumption. This is one of the seminars offered by the European doctoral school Consumer Culture Theorizing – that originated from the collaboration between University of Southern Denmark (Odense, Denmark), Bilkent University (Turkey), Univ Lille Nord de France-SKEMA Business School (France) and Royal Holloway University of London (UK).

Faculty: Søren Askegaard, Dannie Kjeldgaard, Diego Rinallo, Nil Özçağlar-Toulouse, Fleura Bardhi, Elif Izberk-Bilgin, Cele Otnes, and John Schouten.

“They call us ‘Foodies’: Exploring Power Structures in the Evolution of the Foodie Culture”

Research Proposal Seminar: “They call us ‘Foodies’: Exploring Power Structures in the Evolution of the Foodie Culture”

Author: Marcus Klasson, Lund University

Opponents: Dannie Kjeldgaard, University of Southern Denmark and Peter Svensson, Lund University. Supervisors: Sofia Ulver, Jon Bertilsson, and Ulf Johansson. All from Lund University

Time: 17th of Oct 2013, 10.00. Location: Rhenmansalen, Alfa 2, Scheelevägen 15A, Lund

Consumption, Markets, and Culture

Attended the seminar on Consumption, Markets, and Culture at Bilkent University, Ankara, Turkey.

Consumption, Markets, and Culture is a week-long intensive seminar that emphasizes mid-range and contextualized theory in the field of socio-cultural approaches to marketing and consumption. The seminar aims to stimulate interest in and discussions of contemporary forms of historical, socio-cultural and political-economic analyses of markets, consumption and marketing.

Faculty: Robert Kozinets, Richard Wilk, Alan Warde, Steve Miles, Güliz Ger, John Deighton, and Russel Belk.

Nordic Retail and Wholesale Conference 2012

The 3rd Nordic Retail and Wholesale Conference was organised and hosted by the School of Economics and Management, Lund University. I assisted the organizing committee at NRWC 2012.

What did the keynote speakers say?
Read about Anders Dahlvigs, former CEO of Ikea, thoughts on responsibility among other things and Claes-Robert Julanders, Professor Emeritus Department of Marketing and Strategy, the Stockholm School of Economics, reflections on past, present and future retail research.
The importance of responsibility and relevance

And what about the presentations?
In four parallel tracks in six sessions during the two days of the conference researchers from the Nordic countries presented their research on a variety of topics ranging from inventions, consumer behavior, digital marketing, sustainable retail to supply management and more. Around a hundred abstracts and papers were presented in total that gave rise to lots of interesting discussions.

Special Issue: Full papers from the conference will be considered for publication in a special issue is published by the Journal of Retailing and Consumer Services. Papers that will be considered for the special issue needs to be submitted via e-mail to: NRWC2012@ehl.lu.se no later than October 12, 2012. A full paper must include a clear indication of the purpose of the research, a positioning of the proposed research, a research method, the study’s major results, implications and references. Papers sent in for the consideration in the special issue should concerning layout follow the guidelines given by Journal of Retailing and Consumer Services.