Presenting the working paper “The Nordic Street Food Evolution: One Food Truck at a Time” at the Association for Consumer Research Conference in Baltimore, MD, 23-26 Oct 2014.
The paper will soon be available in the ACR Proceedings, NA – Advances in Consumer Research Volume 41 (2013)
The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualise the development of market systems on a mid-range (or meso-) level; secondly, we spell out methodological suggestions for how to study such development. The paper is a conceptual paper, with no primary data used or presented. We introduce a conceptual framework, which we refer to as Consumption Field Refinement (CFR), to represent the development of a market system. Central to our framework is the idea that the market system consists of several interlinked subsystems or consumption fields, each focused on a particular consumption interest.
Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
Presenting the conceptual paper “Emerging Market (Sub)Systems and Consumption Field Refinement” at the ACR Conference in Chicago, 3-6 oct 2013. The paper will be published in the ACR Proceedings 2013.